PBGH Symposium 2018

Lydia Zeller

Lydia Zeller

Lydia Zeller is Vice President of Product Strategy at Kiio, a digital therapeutics company focused on changing the paradigm for musculoskeletal care. Evidence-based, personalized, and consumer-centric, Kiio for Low Back Pain significantly reduces pain, opioid use, and medical costs, leading to improved quality of life for the individual and improved productivity and lower cost for the employer. Kiio works with both health plans and employers, providing a cost-effective, easy-to-implement solution tailored to the needs of our partners.

Lydia has led Kiio’s digital therapeutic product line from inception and is responsible for overall product strategy. She is passionate about excellence and continued innovation, combining the best in evidence-based medicine, personalization, and behavioral economics with state-of-the-art technology to move the needle. Her goal is to help the consumers using Kiio lead healthier, pain-free lives and to drive value through effective, high-value solutions that increase the bottom line for our employer and health plan partners. Lydia brings over 20 years of diverse entrepreneurial experience.

Lydia graduated from the University of Wisconsin – Madison and is a member of the 2019 University of Wisconsin Madison Executive MBA class, with a specialization in Strategic Management. She enjoys hiking, gardening, and cooking.